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Insights from our team 🎉
Hidden Leaks In Higher Ed Enrollment
Think your enrollment funnel is fine because yield looks healthy? This piece reveals the leaks hiding in plain sight—and gives you a fast, no‑nonsense way to spot where prospects fall out, recover lost apps, and turn small fixes into big wins. If you like practical steps, real benchmarks, and a little “wait…we’re doing that?” energy, you’ll want to read this.
Enrollment Strategy Field Guide
Step into a cinematic vision of modern enrollment: a campus environment where empathy and data-driven strategy finally work together. This article paints a vivid, premium scene—warm, human, and tech-forward—that shows what it looks like when teams lead with clarity and students feel genuinely supported. Read on to see how the visual language of enrollment can signal trust, momentum, and measurable impact.
The Hidden Costs of a Messy CRM
A messy CRM isn’t just an IT annoyance—it’s quietly costing institutions students, staff time, and millions in lost revenue. When inquiries go unanswered, duplicate records slow response times, and systems don’t integrate, enrollment teams lose prospects they can’t replace in a shrinking market. This article breaks down the real financial and operational costs of bad data—and how fixing them directly improves enrollment outcomes.
The Students Your Data Already Knows You're Going to Lose (And How to Save Them)
Nearly one-third of college students leave without a degree—even though institutions can often predict who’s at risk months in advance. This article explores how integrated retention data, ethical predictive analytics, and timely human intervention can preserve millions in tuition revenue while closing equity gaps. The real differentiator isn’t smarter algorithms—it’s acting on the data before students disappear.
Your Campus WiFi Already Knows Which Students Are Struggling (You Just Can't See It)
Your campus already collects powerful signals about student disengagement through WiFi, card swipes, and access systems—but that data rarely reaches enrollment or advising teams in time to help. This article shows how institutions are using location-based engagement patterns to identify at-risk students earlier, improve retention, and reduce summer melt—without invasive surveillance. The real challenge isn’t data collection, it’s integration.
From Inbox to Impact: Why Most Lifecycle Messaging Fails (And What Works Instead)
Most enrollment emails fail not because email is dead, but because lifecycle messaging breaks down between inquiry and application. With 70% of prospects disappearing before they ever apply—and summer melt starting earlier than most teams expect—batch-and-blast campaigns can’t keep up. This article explains why integrated systems, timely intervention, and behavior-based messaging now drive real enrollment ROI.
Content Is Cheap Now. Strategy Isn't.
AI has made enrollment content fast and cheap—but conversion rates haven’t budged. While institutions flood prospects with personalized campaigns, most still convert just 3–5% of inquiries because systems, strategy, and integration lag behind content creation. This article explains why strategy—not AI-generated content—is now the real enrollment differentiator.
Why Integration Is the Secret to Enrollment Growth (While Everyone's Chasing New Systems)
Many institutions chase new enrollment systems while students quietly disappear between inquiry and enrollment. This article shows why integration—not acquisition—is the real driver of enrollment growth, with real-world examples of institutions improving retention, graduation rates, and revenue by connecting the systems they already own. In a shrinking market, stopping data-driven leakage matters more than buying shiny new tools.
Why Enrollment Funnels Fail (and how to fix yours)
Most enrollment funnels don’t fail at the top—they leak in the middle, where slow response times, staff turnover, fragmented systems, and generic communication quietly push students away. This article breaks down the five most common funnel failures and shows how modest improvements in speed, integration, and segmentation can unlock millions in enrollment revenue. The enrollment cliff is real, but better conversion—not more inquiries—is the fastest way to beat it.
Texas Colleges Face a Compliance Perfect Storm in 2026: Here's Your Survival Guide
Texas colleges face an unprecedented compliance collision in 2026, with overlapping state, federal, and accreditation deadlines that put $50M–$200M+ in funding at risk. From SB 17 and HB 8 to ADA accessibility and Title IV eligibility, a single misstep can trigger cascading financial consequences. This article outlines how institutions can survive—and stabilize—in the middle of the storm.